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Strategic Marketing Company
Pickled Truth
F&B Branding & Content Creation Collective
Humans of the Kitchen
After years of working in the kitchen and being inspired by the books and TV shows of Anthony Bourdain, Beto created Humans Of The Kitchen. A storytelling photojournalists project with a focus on the untold stories of the men and women that make up the backbone of the culinary industry. A project that has become a global culinary community that produces events and culinary-based docuseries.
Concept creation, Branding, Storytelling, Photography, Event coordinator,Producer.
Counter Pop Up
A two-year research pasta pop-up and consulting for a soon-to-be restaurant opening in Paris, testing more than 25 kinds of pasta and traveling a few times to Italy, creating unique recipes and inviting guests to join us for a unique counter fresh pasta experience in Miami Beach.
Recipe testing, Photography, Branding.
Oak Garden
Oak Garden was an Outdoor Music Venue and street food market. Beto helped with the branding and conceptualization of the concept, organizing and creating some of the best events in Miami during 2020-2021, launching its podcast, and offering a unique space for the city’s arts community.
Brand conceptualization, Event Producer, Photography, Marketing and Social media.
The OG MIAMI PODCAST
The OG MIAMI PODCAST is a podcast where we honor the people that have witnessed and participated in shaping the city we all know and love. Beto was the Co-producer of the show where he proposed the location, team, and some of the influential guests that have participated in the podcast. Currently, the podcast is in pre-seed funding.
Recipes for Change
Member and collaborator of Recipes for Change, a non-profit organization that used the power of food to help the community in need working along with Camilus House creating a pop-up soup kitchen with the best chefs of the city. Generating donations from different organizations and creating a space of joy for the community.
Volunter, Member, Marketing, Event producer, Photography.
ChefStashed
Partner and part of the conceptualization of ChefStashed, a subscription box launched during the pandemic that aimed to bring home some of the secret recipes of the best chefs in town! We launched more than six boxes and boosted collaborations between chefs, creating new business for restaurants and chefs during a hard time.
Partner, Brand conceptualization, Website, Photography, Social Media.
South Beach
South Beach Group is a hospitality company that manages 13+ boutique hotels in Miami beach. Beto was part of the marketing department and was in charge of the new experiences project. The main idea was to bring different and unique experiences across the various properties, offer guests special activities and boost the overall experience.
Experience Creator and curator, Photography and videography, Marketing strategies.
Ocean Detox
A movement born from Rueda Miami that reunited entrepreneurs and artists from different mediums to paddle and kayak around the islands of Miami, picking up trash to then be reused and sold as art. Ocean Detox inspired other organizations to continue with the effort.
Concept Creation, Branding, Event producer, Photography, Social Media.
Miami Paradise Pass
Travel, experiences, and events platform for local activities in Miami. A place where people depending on their taste and preference will receive different recommendations and a list or itinerary for a personal experience. Even though Paradise is not operating today, people still ask for recommendations.
Concept creation, Branding, Experience Curator, Event Producer.
Rueda Miami
A social and artistic experiment aimed to unite local artists by creating events and activations to send a social and environmental message! Rueda was part of Art Basel 2016, taking over a full warehouse and creating activations for three days straight. Rueda Miami planted a seed in the art community, boosting several collaborations between artists.
Concept Creation, Photography, Event producer, Curator.
Overnight Group
Shake That
Sustainable Milkshake Bar pop-up bar in Downtown Miami that reused discarded fruit from smoothies to create unique recipes. Recipes for Change Member and collaborator of Recipes for Change, a non-profit organization that used the power of food to help the community in need working along with Camilus House creating a pop-up soup kitchen with the best chefs of the city. Generating donations from different organizations and creating a space of joy for the community.
Volunter, Member, Marketing, Event producer, Photography.
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